How do you brand and market a service?

Employability services need to make sure that the individual clients they are prioritising (and employers) are aware of their existence – and that their services are seen as relevant and appealing. 

Designing an effective branding and marketing approach provides a structured way of thinking about markets, roles, messages and accessibility:  who the target audience for the service is, where they are, how they can be reached, and how to engage them.  Employers will have a different set of needs and will require a different approach. 

In this section we set out the key components of an effective Branding and Marketing approach